video content

Digital marketing attribution: obtain more with less

On May 20, the webinar co-hosted by Mazeberry, AdQuantic and digital BRAND presented different models and approaches to model the allocation in digital maketing. Beyond conversion paths offered by Google analytics, were presented the Pasid method, and the impact of the allocation models on optimizing SEM.

video content

Amazon versus Netflix infographic: the clash of the titans ?

Amazon has seen its sales of DVDs melt away while consumers are turning more and more to flux or downloadable video content.
Amazon has found itself in direct competition with Netflix, as both of their video services without advertisements are comparable.