More than online purchasing, fixed and mobile internet influences a growing part of our in-store purchases. While the Web to store model offered by Groupon to physical stores captures more value than it creates, the client journey and the chain of the value of distribution of physical goods is profoundly modified.
Leading platform for video sharing, YouTube is also the second most popular search engine in the world.
If we have often criticised YouTube for its requirement for details in its search engine, the ranking algorithm deals with a high number of interdependent signals that go beyond the simple keywords and title of a video.
In a world where a simple tweet or blog post can have a negative impact on a brand, an organisation or personality, the race is on to find a commonly accepted standard able to quantify the customer trust of each actor.
On March 16, 2010, Greenpeace attacked Nestlé by publishing a 9 page document online denouncing the devastating effects of palm oil plantations on the Indonesian rainforests. During the day of March 17th, Nestlé published a press release indicating that the company no longer works with the palm oil supplier identified by Greenpeace.
The letter exchange between the CEO of Titan and Minister Arnaud Montebourg was at the origin of more than 5,000 articles in the French and international press, articles published between February 20 and 25, 2013.