WHAT IS THE REAL CONTRIBUTION OF EACH CHANNEL TO YOUR BOTTOM LINE ?
Thanks to our collaboration with the Lille-based IT start-up Mazeberry, we can provide you with an analysis model for data and SaaS mode technology that allows you to precisely know your client’s journey before making a purchase.
What makes it different from data collection and analysis tools such Google analytics is that you’ll know the purchase journey before the last click.
Often internet users are exposed to many brand messages before making a purchase. Knowing the last click provides information on the source of the purchase, but does not quantify the real impact of the different communication channels on your bottom line.