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Welcome to the e-reputation economy

In a world where a simple tweet or blog post can have a negative impact on a brand, an organisation or personality, the race is on to find a commonly accepted standard able to quantify the customer trust of each actor.

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Chronology of crisis communications: Nestlé versus Greenpeace

On March 16, 2010, Greenpeace attacked Nestlé by publishing a 9 page document online denouncing the devastating effects of palm oil plantations on the Indonesian rainforests. During the day of March 17th, Nestlé published a press release indicating that the company no longer works with the palm oil supplier identified by Greenpeace.