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On May 20, the webinar co-hosted by Mazeberry, AdQuantic and digital BRAND presented different models and approaches to model the allocation in digital maketing. Beyond conversion paths offered by Google analytics, were presented the Pasid method, and the impact of the allocation models on optimizing SEM.

While brands look to better target their digital media purchases, STEERads relies on a technology used by the financial world to offer advertisers behavioural targeting and real-time optimisation of ad space purchases. Chat with André Taliercio, co-founder of STEERads.