In a world where a simple tweet or blog post can have a negative impact on a brand, an organisation or personality, the race is on to find a commonly accepted standard able to quantify the customer trust of each actor.
On March 16, 2010, Greenpeace attacked Nestlé by publishing a 9 page document online denouncing the devastating effects of palm oil plantations on the Indonesian rainforests. During the day of March 17th, Nestlé published a press release indicating that the company no longer works with the palm oil supplier identified by Greenpeace.
The letter exchange between the CEO of Titan and Minister Arnaud Montebourg was at the origin of more than 5,000 articles in the French and international press, articles published between February 20 and 25, 2013.
