OPTIMIZE YOUR ADVERTISING SPACE PURCHASES
The purchase of real-time advertising space (Real-time bidding) allows advertisers to place bids on a large amount of space available with the goal of acquiring targeted advertising impressions at the best price.
The advertisers can also refine the targeting of their campaigns based on editor content and behavioural data of individuals seeing them.
Why purchase advertising space through real-time auctions ?
- Bid in real-time on a large inventory of available advertising,
- Improve budgetary flexibility,
- Maximise results over time, rather than paying a fixed rate independent of impression performance,
- Modulate the price based on the pertinence of editor content.
Our trading desk, in collaboration with the German IT start-up spree7.
Managing your advertising campaigns.
Your Expectations…
Take advantage of opportunities offered by advertising space optimisation platforms (Demand Side Platform).
- Better target your “display”-type online ads,
- Purchase audiences rather than placements,
- Optimize your cost per impression,
- Adjust your space purchase budget in real-time based on obtained results.
Length: one campaign or long-term collaboration.
Our Approach: in collaboration with the German IT start-up spree7, we create automatic and optimized campaigns for your brand in France and around the world.
- Data Usage: the data is selected, evaluated, personalised. The campaign plan is no longer based on extrapolations but on concrete facts,
- Non-significant variables are excluded based on your own objectives: we do not use the same media plan as your competitors,
- The creation of value for your brand and transparency are vital to our ongoing credibility. The granularity of the purchasing process is found in our campaign reports. What we know, you also know,
- With our clients, we begin with what is feasible and we only commit to what is possible.